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The Home Air Filter True Cost Calculator

How a Canopy subscription costs 38% less than picking up filters at the big box store

How much are you really paying for filters? Check out the research below for an idea of the true cost of home air filters.


Now, where did these numbers come from? Great question.

Price for 4 filters

The big box store filter price of $50.58 was determined by averaging the price of all 2-packs of micro-allergen filters with a quality rating similar to Canopy filters (MERV 11) at one of the nation’s largest discount stores.

Canopy filters are always $17.99 each with free shipping. For four changes per year, that comes out to $60 even. At first glance, it seems that it has a higher cost. However, it’s time to factor in the cost of convenience—which certainly carries a price tag.

Cost of Driving


Research shows that 90% of Americans live within 15 minutes of a national big box store. The average cost of driving per minute is $0.34.[1] Assuming you take two 15-minute trips to the store per year to purchase a 2-pack of air filters, the cost of driving comes out to $20.40.

Canopy delivers filters straight to your door, just when it’s time for a change. You don’t have to leave your home or remember your sizes—all you have to do is wait for the box to arrive on your doorstep and pop in your fresh new filter.

Cost of your time


Time is money. Your time is extremely valuable—there’s no question about that. While the average worth of an American worker’s time is $24.57 per hour [2], let’s use the minimum wage of $7.25 per hour to be conservative. Calculating the time for a 30-minute round trip commute to the store and 20 minutes spent in the store, the true cost comes out to $12.04.

Your free time is precious and you should spend it the way you want (which probably has nothing to do with getting stuck in traffic and waiting in line at the store). Canopy’s door-to-door service takes your time out of the equation. All you have to do is provide your filter sizes once and wait for your new filter to arrive.

The True Cost


When you compare the costs, it’s clear that your time and convenience are extremely valuable. When you compare a true cost of $83.02 to $60.00 flat, it’s hard to argue with the numbers.

Canopy’s home air filter subscription service was designed for your health and your convenience. With free automated shipments, Canopy’s automated filter deliveries save you time and money. You’re worth it.

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